Tesco Introducing x Molly O'Donoghue
Updated: Jan 31
2022 I had the pleasure of designing a range of 8 cards for Tesco's new card campaign 'The Tesco Introducing collection' available for purchase since September in all of the BIG Tesco stores across the United Kingdom. The collection features a variety of designs and messages, suitable for a range of occasions and recipients. The collaboration allowed for Tesco customers to have access to unique and diverse card options, while also providing an opportunity for artists and designers like myself to showcase their work to a wider audience.
Creating the designs for the Tesco Introducing collection was such an enjoyable and fulfilling experience. I had the opportunity to put my artistic skills to use, and was able to express my creativity through the designs. The process of bringing my ideas to life on paper was a true joy. Even more special, I decided to include my adorable dog Dolly as a character in one of the designs. That was a very special touch for me as it was a way of putting my own personal stamp on the collection, and I love the way she added a playful element to the card. The end result was a collection of cards that I am truly proud of, and I am grateful for the opportunity to have been a part of this project with Tesco.
Customers can find the cards in the stationery or gift card section of the store, or online through Tesco's website. As a designer, it's a great opportunity for my designs to be seen by thousands of people and it's exciting to think that people all over the country will be sending messages of love and celebration using my designs!
The full range can be seen here on Print & Pattern